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The unagency · for B2B service businesses

The only agency built to be fired.

We build you a sales and marketing system that reliably brings in new business, then teach your team to run it. Every client fires us eventually. That's the plan.

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[Your logo]Date
Your fire date

To: InHouse Labs
Re: Notice of termination

Effective today, your services are no longer required.

Our sales team is running the plays. Our marketing runs in-house. The pipeline is full, and we know exactly why.

Thanks for making yourselves unnecessary.

Your teamSigned, your team
Fired
with thanks

CC: Sales team · Marketing owner

  • 01 A system that brings in business, built for how you sell
  • 02 A team that can run it, trained and coached by us
  • 03 An end date, set the day we start

The problem

Most agencies nurture dependency.

Their business model depends on you needing them. The longer you do, the better they do. So no one has a reason to make your team capable of doing it themselves.

  1. 01

    They make it sound like rocket science

    Complexity keeps you dependent. Most of what they do your team can learn.

  2. 02

    The know-how leaves with them

    Everything they learn about what works for your business walks out the door when the contract ends.

  3. 03

    They’ll never know your customer like you do

    You’ve spent years in your category. An outsider learns it on your dime, then moves on.

The truth

Your marketing can run in-house.

There's no reason your marketing can't live inside your business, run by people who already know it best. With some basic automation and a little bit of setup support, we enable your team to take charge of your growth.

Your growth team, six months from now

Future state
  • 01 · Sales team

    Every rep runs the same winning plays

    • One clear process from first call to close
    • They know which leads to chase first
    • Deals move through a CRM they actually use
  • 02 · Marketing owner

    One person doing the work of an agency

    • Campaigns and content run from a calendar
    • AI and automation handle the busywork
    • Steady, qualified leads handed to sales
  • 03 · Leadership

    Growth you can see, and steer

    • One scorecard for the whole pipeline
    • You know what’s working and why
    • You decide where to invest next
Weekly · Pipeline reviewMonthly · What's working, what's notQuarterly · Plan the next plays
No agency line item

The method

Working ourselves out of a job

We build you a sales and marketing system that reliably brings in new business, then teach your team to run it.

01 · Weeks 1–2Diagnostic

Diagnostic

An in-depth review of how your business wins new work today. We build a lab report so everyone aligns on what to work on.

You get: the lab report

02 · Month 1Playbook

Playbook development

We design the sales and marketing plays your teams will run, so both sides work from the same plan.

You get: the playbook

03 · Months 2–4Implement and build

Sales

Implement the plays

Scripts, sequences, CRM stages and rep training, rolled out with your sales team.

Marketing

Build the systems and channels

Campaigns, content, AI and automations, and the scorecard, set up in your tools.

04 · Months 5–6Coach

Sales

Coach the reps

We step back and coach while your team runs the plays on real deals.

Marketing

Coach your marketing owner

They run the channels; we review weekly and help them adjust.

05 · Fire dateHandshake

The handshake

We shake hands and say goodbye. Your team runs the whole system from here.

Congrats, you've fired us.

What you keep

Everything stays when we go.

Built in your tools, under your accounts, around how your business actually sells.

  • Deliverable01

    The lab report

    Where your business development stands today, and what to work on first.

  • Deliverable02

    The playbook

    The sales and marketing plays your teams run, written for your business.

  • Deliverable03

    A trained sales force

    Reps who run the plays on real deals, not just your best one.

  • Deliverable04

    Marketing systems and channels

    Campaigns, content templates, and a calendar, built in your tools and your accounts.

  • Deliverable05

    Automated workflows

    Lead scoring, follow-up and reporting, set up and documented.

  • Deliverable06

    A team that can run it

    The real result. People who carry it forward without us.

Free

Could your team run marketing in-house?

Score your business on leads, lead quality, close rate and customer value, and see where you'd start.

Get your free scorecard

Who it's for

Ready to grow?

Small and mid-market B2B service businesses that grew on relationships and referrals, and have hit the ceiling of what that can deliver.

Not a fit · Just getting started, no sales team yet, or you want someone to run marketing for you indefinitely. There are great agencies for that.

  • You grew on referrals and relationships
  • Growth has slowed or plateaued
  • There’s no consistent engine from lead to close
  • You have a sales team of two or more
  • Someone on your team can own marketing, even part-time

Pricing

Pay once. Fire us on schedule.

A fixed engagement with an end date, instead of a retainer that never ends.

  • Sales Lab

    Starting at$20,000

    Diagnostic, sales playbook, implementation and coaching for your sales team.

  • Marketing Lab

    Starting at$15,000

    Diagnostic, marketing playbook, systems and channels, and coaching for your marketing owner.

  • Recommended

    Growth Lab

    Starting at$30,000

    Both tracks from one diagnostic and one playbook, so sales and marketing run the same plan.

Every Lab starts with a two-week diagnostic. Not sure where you stand? Get your free scorecard.

[Paid in installments] · You own all accounts and data

The lab

Two partners who want to be fired

You'll work with both of us from diagnostic to handshake. No account managers, no juniors.

  • [Your name]

    Leads the marketing track

    [Short bio: experience leading marketing for B2B service businesses]

  • Brandon [Last name]

    Leads the sales track

    [Short bio: sales training, coaching and sales systems]

Questions

Questions about firing us

What if we don’t want to fire you?
Then we’re not done. If your team isn’t ready, we keep coaching until it meets the handoff criteria we agreed at the start. After that, you can rehire us for quarterly check-ins.
What if we don’t have a marketer?
You need someone to own it, even part-time. If there’s no one yet, we’ll help you define the role and hire for it.
Do we need to be technical to run the AI?
No. We set it up in tools you already use and train your team on the few decisions that matter. The automations handle the rest.
Do you run paid ads?
We set them up and teach your team. If ads need a specialist long-term, we can manage them as an optional add-on.

Book an intro

Hire us so you can fire us.

Tell us a little about your business. We'll set up a 30-minute intro to see which Lab, if any, makes sense. A person reads every message.